The Korean tech giant is working on a new handset that will place cameras and sensors beneath the display, making it nearly entirely edge-to-edge, according to Yonhap News Agency.
In a relatively short period of time, we've gone from relatively thick bezels at the top and bottom of our smartphones, to increased real estate courtesy of a central notch, to punch hole displays.
Samsung's newest device lineup includes the Galaxy S10, which is the first smartphone to feature its futuristic "Infinity O" display.
"Punching a hole in the OLED (organic light-emitting diode) display is a very challenging technology", quoted Yang Byung-duk, VP of Samsung's Mobile Communication.
It's likely to be a while before consumers see the "full screen" phone, however.
And as it turns out, Samsung itself got the message and is now working on more updates that would improve the fingerprint sensor.
The Galaxy S10 hasn't even been out a week yet, but Samsung is already looking toward the future. He admitted the technology could take over two years to develop, reports the news agency. Which company will be the first to deliver this dream phone?
Samsung is also considering developing an OLED display technology that allows the screen to double as a speaker, thus potentially eliminating the need for an earpiece cutout.
However, as Samsung said, placing camera sensors beneath the display is a little tricky and the company will need more time to flawless its design and engineering process.
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