Fitbit launches four new wearables

Fitbit launches four new wearables

Fitbit, a company specializing in smartwatches and fitness trackers, today introduced the Fitbit Versa Lite edition, Fitbit Inspire, and Inspire HR fitness trackers.

"With our newest products, we're delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels - even those who have never tried a wearable", continues Park. Chief Executive James Park said at a press event ahead of the product release that the company has almost 28 million active users. Support for over 15 goal-based exercise modes is integrated, and the Versa Lite connects to a smartphone for notifications.

The Fitbit Ace 2 brings a new swim proof design, fun colours and patterns, as well as challenges and children-friendly features. This is because the devices were available exclusively to Fitbit's corporate, wellness, health plan, and health systems partners and customers of their organisations, participants and members.

The Fitbit Versa Lite Edition, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 are priced at Rs 15,999, Rs 6,999, Rs 8,999, and Rs 6,999 respectively.

Fitbit Inspire HR is the brand's most affordable and stylish 24/7 heart rate tracking device at $99.95. They have an OLED touchscreen, and are swim-proof (water resistance up to 5 ATM).

Fitbit unveiled three new activity trackers and a new edition of its smartwatch at a lower price point.

Alongside the Fitbit Versa, the company also launched its first fitness band for kids called as Fitbit Ace. It features all-day automatic activity, exercise, and Sleep Stages tracking.

Still, being centered around getting kids active, there are a few features that aren't present in the company's other fitness trackers.

So, the Versa Lite is a cheaper tracker that (with a phone) can track your time and route of runs, monitor most of your gym and exercise routines (except in the pool) and looks the same and lasts as long as the more expensive Versas.

The Inspire HR takes the same features of the Inspire, minus the ability to put it in a clip (which I'm sad about), and adds 24/7 heart rate tracking, sleep stages, real-time pace and distance using your phone's Global Positioning System, 15+ exercise modes, and guided breathing sessions. Central to that growth is the rise of trackers for kids, which help parents keep tabs on their children's activity and form healthy habits from early on.

The Fitbit app will soon receive a major redesign, giving users more ways to personalise their health journey on Fitbit.

We went hands-on with the Fitbit Versa Lite Edition at its launch to see if it holds up against the more expensive version.

Fitbit is trying to persuade investors that it can hang on to users and sell them future devices if it gets them onto its tracking platform, which can store and share health and activity data.



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