Fyre Festival 2.0 In The Works Says Genius Businessman Ja Rule

Ja Rule

Speaking with TMZ recently, he said that the fallout from the failed Bahamian blow-out has been "painful" for him, but that "in the midst of chaos, there's opportunity". Organizing a luxury event of that scale on an island proved to be pretty much impossible, at least for their overly ambitious timeline.

Almost a month after the two documentaries - Netflix's Fyre and Hulu's Fyre Fraud - exposed the rise and fall of the festival, the Queens rapper, 42, revealed he's in the process of planning a Fyre 2.0.

When touching on the subject of Fyre Festival, Ja Rule doesn't humor about it.

Still, he believes in his vision and he's optimistic about the future.

"But you know, in the midst of chaos there opportunity and so, I'm working on a lot of new things".

Ja reveals he's busy at work with his new platform, rebranded as Icon. The event's name derives from his new Iconn app business venture that essentially operates the exact same way as the doomed Fyre app that the rapper and the now incarcerated Billy McFarland created together.


"I have plans to create the ICONNic music festival", Ja Rule said confidently, referencing his new app ICONN.

Similar to the botched Fyre Fest, which was used as a promotional tool to gain traction for the celebrity booking service Frye app, Rule's ICONN app-otherwise known as Ice Connect-is being pegged as a "celebrity entertainment booking and concierge service". It was incredible, but it wasn't what I dreamed it of being (sic) and what I envisioned of it being and what I wanted it to be. When revellers arrived on Great Exuma in April, 2017, they were greeted with cheese sandwiches, wet tents and basic accommodation - and the event was quickly cancelled.

It looks like Ja Rule might be trying to get back into the festival space again. The creator of the festival, Billy McFarland, was ordered to spend six years in prison.

Despite the surging popularity of the Fyre Festival documentaries on both Hulu and Netflix, Ja Rule claims that has not watched either of them.

A far cry from feeling hustled, scammed, bamboozled, hoodwinked and led astray, anyway. Not to mention, numerous artists billed to perform had already pulled out of the festival well before it took place.

"I am incredibly sorry for my collective actions and will right the wrongs I have delivered to my family, friends, partners, associates and, you, the general public", McFarland said. Maybe one day. I lived it, man.

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