"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio", said Kate Carpenter, brand director of Coca-Cola.
The beverage company made a decision to add to and revamp its flavor offerings - Cherry Coke, Cherry Coke Zero, Vanilla Coke and Vanilla Coke Zero - after the successful launch of Coca-Cola Zero Sugar past year, Carpenter said.
Orange Vanilla beat out three other flavors when put into consideration for a new launch, rising ahead of raspberry, lemon, and ginger thanks to its combination of orange and vanilla, which was an effort to evoke memories of childhood. Orange Vanilla Coke was available in Canada last summer for a limited time, and it tested well with United States consumers. They tested the flavor in the U.S. market, where it was well received.
The folks at Coca-Cola are rolling out a brand-new flavor later this month. The flavor is here to stay, but if you'd rather enjoy it out of Coke's 12-oz. sleek cans, you'll need to grab one between March and May as they're only available for a limited time in that style. People famously revolted when the company changed the Coca-Cola recipe in 1985 and introduced New Coke.
Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar.
Contrary to what you'd normally expect, it's Cola's branded napkins that caught the attention of various passengers. And flavors usually aren't discounted, so Coca-Cola can increase its margins by selling flavored versions of the product, he said.
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