Aston Martin To Showcase Lagonda All-Terrain Concept At Geneva Motor Show

Aston Martin Lagonda

Aston Martin has also used the Lagonda name on some of its own models - most notably, perhaps, the chiselled 1974 Aston Martin Lagonda (below).

Aston Martin has announced that it will debut the new Lagonda All-Terrain Concept at next month's Geneva Motor Show.

Brought back past year, Lagonda aims to become the first luxury brand exclusively driven by zero emission powertrain technologies.

The electric SUV will go into production in 2021 and will be followed by a sedan in 2022, as Aston Martin has previously hinted.

Aston Martin's Lagonda brand will unveil an all-new concept at March's Geneva Motor Show dubbed the All-Terrain Concept.

The plan is transform the brand into a tech-focused, ultra-luxury alternative to the likes of Bentley and Rolls-Royce, with electric powertrains and self-driving capability to be the hallmarks instead of the somewhat staid concepts of wood, leather hides and burly engines.

Inside a combination of Triaxial Weave carbon fibre, Black Metallic and Bitter Chocolate Aniline Leather upholstery reinforce that message, creating a brooding ambience that's rich in opulence and intrigue. While the Roller uses a massive twin-turbo V12, the Lagonda will be entirely electric. It borrows styling cues - and melodrama - from the Vision Concept, as well as an all-EV drivetrain.

Aston Martin has officially come out with a new teaser for the zero-emission Lagonda all-terrain concept vehicle. One of the goals of the design team is to ensure that Lagonda vehicles look like no other on the market, not only to stand out from the crowd but also to reflect the technology they're packing.

Specifications of the All-Terrain Concept aren't known at this point. This darkened preview image of the front of the auto shows that the upcoming electric SUV has a clear visual link to the previous sedan concept. A range figure of 400 miles was quoted by Aston, alongside a rapid wireless charge of the battery pack in just 15 minutes.

The All-Terrain Concept "offers explicit clues" to the first Lagonda model, Aston Martin CEO Andy Palmer said in a statement on Wednesday.

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