Samsung’s new Galaxy M phones aim to take on cheap Chinese rivals

Budget Galaxy M series set to launch in India ahead of a global release

Subsequent reports have suggested that the Galaxy M series will replace Samsung's Galaxy C, Galaxy J and Galaxy On series.

Expected to arrive in India by the end of January (or around a month before the flagship Galaxy S10 is revealed), the Galaxy M10, M20 and M30 will be sold exclusively through Samsung's online store and Amazon's Indian site, with plans for a full global rollout to come shortly after. Millennials comprise people who reached adulthood in the early 21st century.

The design of this new series of smartphones from Samsung has been done in India, and is right now under production at their Noida plant, which is their largest smartphone facility in the whole world. We expect the rumoured Galaxy M10 and Galaxy M20 to be the first pair of phones to launch as part of the new series. "The move is about focusing more on the consumers".

Asked about the recent tightening of foreign direct investment (FDI) rules in India's ecommerce policy, which seeks to bring pricing parity between online and offline channels, Warsi said, "Our business approach will conform to the new policy". Asked whether the latest series will help the company drive sales and get more market share, Warsi said, "Market share is a byproduct of various actions and business efforts that go in".

He added that Samsung finished the October-December 2018 quarter with 40% market share by value, as per the GFK data, with a "healthy growth over the previous year".

Samsung has announced that it will be launching its new Galaxy M series of smartphones in India on January 28.

The expected prices are INR 10,000 for the M10 and INR 15,000 for the M20 ($140 and $210, respectively). Inside, it is expected come with Exynos 7885 CPU with 3GB RAM, 32GB/64GB storage, 13MP+5 MP dual camera on the back, an 8MP snapper on the front and a massive 5000mAh battery, which will be more than enough to keep the phone running for more than one-and-half day under mixed usage.

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