IMDb Freedive is Amazon's new ad-supported streaming service

Freedive is available through your computer or Amazon Fire TV device.                  Sarah Tew  CNET

Customers don't need a subscription to enjoy Freedive content, but they do need either a Fire TV device or a computer to access the content through IMDb's website. As for free TV-shows, the Freedive encompasses Heroes, The Bachelor and Without a Trace, etc.

Freedive takes IMDb beyond its offering of short-form original series, trailers and celebrity interviews and puts it in the mix agaist streaming giants such as Netflix, Hulu and the parent company's Amazon Prime Video.

Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported by commercials, opening a new wealth of ad inventory to sell to brands. Movies on the service include "Awakenings", "A Few Good Men", "Adaptation", "Drive", "Foxcatcher", "Gattaca", "Memento", "Monster", "Run Lola Run", "The Illusionist", "The Last Samurai", "True Romance" and Woody Allen's "Midnight in Paris". IMDb is a wholly owned subsidiary of Amazon.

IMDb Freedive is ad-supported, making it free to access but with the downside of advertisements.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement.

The IMDb Freedive catalog will continue to evolve, with new titles added regularly. Customers can dive even deeper into the titles they are watching on IMDb Freedive by using X-Ray, which is powered by the authoritative information on IMDb about cast, crew, trivia, soundtracks and more.

Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide.

It'll be available via your computer, but also through Amazon's Fire TV devices.

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