Harris' campaign will be headquartered in Baltimore - giving aides an East Coast hub in a racially diverse city that has struggled with wide income disparities - and Oakland, where Harris was born to immigrant parents who came to the USA to advance their academic careers.
Harris launched her presidential bid as the United States observes what would have been the 90th birthday of the slain civil rights leader Martin Luther King Jr. Harris made it official Monday with a social media video that also introduced her campaign slogan: "For the people".
"I love my country, and this is a moment in time that I feel a sense of responsibility to fight for the best of who we are", Harris said. Day, Harris' campaign says that is meant to highlight "a reminder of the aspirational fight for progress that marked Harris' upbringing and that guides her today".
Juan Rodriguez, who ran Harris's 2016 Senate campaign, will manage her presidential bid. The campaign will be based in Baltimore, with a second office in Oakland.
In the weeks before the November elections, Harris made trips to Iowa and SC, both early-voting states.
Ms Harris, who was elected in 2016, previously served as the state's attorney general. Elizabeth Warren became the first high-profile Democrat to launch a 2020 White House run.
Harris's announcement comes about a week after New York Sen.
That has been a constant theme of her appearances over the past year on her book tour, and in early-voting states like Iowa and SC, where she will campaign on Friday.
The former San Francisco prosecutor drew notice when her rapid-fire grilling of Sessions during a 2017 Senate Judiciary Committee hearing caused him to complain. Her team clearly sees her strongest potential for an early state victory in SC, where African-Americans made up 61 percent of the Democratic primary electorate in 2016.
The state is likely to figure heavily into Harris's prospects.
Host George Stephanopoulos challenged the former Attorney General for California about her past comment that "the left has to get over its bias against law enforcement", asking if she expects that to be a "problem for you in the Democratic primaries?" And early voting in Harris's home state of California will overlap with the traditional early nominating contests, which could give Harris a boost.
Her motto, she told the San Francisco Chronicle in 2009, is a saying her mother had - "you may be the first, but make sure you're not the last" - and her political career has been marked by firsts. Her sister Maya Harris, who advised Hillary Clinton's presidential campaign, will serve as her campaign chair. Harris's prosecutorial record has recently come under new scrutiny after a blistering opinion piece in the New York Times criticized her repeated claim that she was a "progressive prosecutor" who was focused on changing a broken criminal justice system from within.
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