Bob Dylan Provides Soundtrack for Budweiser Super Bowl Ad

Budweiser brewery

Expensify, an accounting software company, will air its first TV ad ever during the Super Bowl, which will be a 30-second spot that includes two yet-to-be named celebrities.

Anheuser-Busch states that Budweiser is the first major brand to brew its beer completely with renewable wind energy. Anheuser-Busch makes and sells Budweiser, an American-style pale lager.

But Budweiser knows how it can help the environment, so using wind power to brew the beer is a great way to spread the word about climate change.

'We want a world that's cleaner, greener and more sustainable for future generations, ' read a statement from the company. The brewer executed what is called a "virtual power purchase agreement", in which Enel sells to AB InBev the electricity output delivered to the grid by a 152.5 MW portion of the wind farm, "substantially boosting the beer company's acquisition of renewable energy", according to the 2017 announcement.

The Super Bowl typically draws several times as many viewers as the Oscars.

The camera zooms out as Dylan sings the opening lines of "Blowin' in the Wind", eventually showing a sun-dappled field of rippling wheat above which wind turbines are spinning. "Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity", said Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch. In addition, the company said it would donate clean electricity to Atlanta to power the city the week of Super Bowl.

What is renewable energy?



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