Epic Games Store: direct Steam competition

Epic Games to undercut Valve with own PC games store

This is a natural progression for Epic Games, after the studio self-published Fortnite on its own platform to combat Steam and Google Play fees. For Epic games, they will allow Developers to take 88% of their earnings thus providing a lucrative opportunity for developers.

Fortnite's success appears to be what has paved the way for Epic Games to launch this store, with the developer saying the game's store - which sells outfits, emotes and other customizations - has led to a fast system for making online payments. An 88% cut for the developers would be any developer's dream. You don't have to pick and choose which service you want to buy a particular experience on, aside from the console which offers the best visuals and performance perhaps.

As a developer ourselves, we have always wanted a platform with great economics that connects us directly with our players. 'Now that we've built such a store, and Fortnite has brought in a huge audience of PC gamers, we're working to open it up to all developers'. Epic's 12% cut is considerably less than Valve's 30% cut of all Steam sales. On top of that, if the title uses Epic's Unreal Engine, then Epic will cover 5% of the royalty for using the engine out of that 12%.

The Epic Games store will not be limited only to PC games. What's more is, it will be available to "additional games and other open platforms throughout 2019".

Back in September, Epic reported that Fortnite has around 78.3 million active users, with a peak concurrent player count of 8.3 million. This diversification of the company will is a blatant attempt at further increasing their portfolio.

Epic Games to undercut Valve with own PC games store
Epic Games confirms it's launching its own store

Soon we'll launch the Epic Games store, and begin a long journey to advance the cause of all developers.

Interestingly enough, this news comes just days after Valve announced they were reducing the cut it takes from some games.

In an interview with Epic head Tim Sweeney, Gamesindustry.biz asked how this new store planned to curb the kind of abusive behaviour we've seen elsewhere.

That does make one wonder what does quality mean to Epic Games in this case, especially when Steam is overrun with many games of dubious quality, and stores like GOG get complaints about not letting good games onto the storefronts at times.

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