Amazon tests checkout-free shopping for larger stores

Larger Amazon Go-powered stores are being tested

Amazon's cashierless technology has so far been limited to "Go" stores with small footprints.

Amazon is testing its cashierless checkout technology for bigger stores with larger spaces and experimenting the technology in Seattle, The Wall Street Journal has said.

Amazon is said to be testing even larger-format cashierless stores at a location in Seattle that's set up to look like a more traditional grocery store - think of the Whole Foods layout, for example. Prime members already receive exclusive discounts at Amazon's Whole Foods stores, so offering the benefit of avoiding checkout lines at some point in the future is not too outlandish.

All of the current stores are small, since the system struggles with the high ceilings and additional products of bigger spaces, according to the Journal. Business Insider contacted Amazon and Whole Foods for comment.

Bigger Amazon Go stores would represent another threat to traditional grocers disrupted by the online retail giant's rapid advance into food retail. "We're new to physical space, but it's important for us", Dilip Kumar, Amazon Go's vice president of technology, told The Wall Street Journal on a recent tour. When you've finished choosing your items, leave the store and you're be charged for what you've taken. 7-Eleven is reportedly trying to catch up with Amazon, rolling out cashierless technology in some of its stores in Japan. Video cameras and other devices track customers as a three-dimensional object throughout the store, charging them for what they take. Tracking them would be more complicated than tracking packaged foods of uniform shapes and sizes.

Amazon Go stores are created to let you shop without a wallet or having to stand in checkout lines.

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