Watch John Lewis' 2018 Christmas Advert Starring Elton John In Full

Credit YouTube  evan youtuberuk/15maio2011

Scenes show him on private jets and playing stadium shows but the viewer is reminded that he started playing in pubs, and even in his school recital.

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.

The ad first airs on television on Thursday at 9.15pm during ITV's Dark Heart, although ITV viewers may have noticed that the theme tunes to some of the channel's shows including Coronation Street and This Morning were played exclusively in piano notes on Wednesday to tease the advert's premiere. The space includes dressing room, recording studio and living room sets from the ad, as well as props, recordings from Elton John's 17-11-70 album and the opportunity to have photos taken at the piano.

Another complained that the song had been used before, referencing the 2010 creation.

The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts.

This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time.

However, some fans are far from impressed claiming the advert is nothing more than a shameless plug for his final tour and his upcoming biopic Rocket Man as well as landing him a massive pay day.



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