Watch John Lewis' 2018 Christmas Advert Starring Elton John In Full

Credit YouTube  evan youtuberuk/15maio2011

Scenes show him on private jets and playing stadium shows but the viewer is reminded that he started playing in pubs, and even in his school recital.

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.

The ad first airs on television on Thursday at 9.15pm during ITV's Dark Heart, although ITV viewers may have noticed that the theme tunes to some of the channel's shows including Coronation Street and This Morning were played exclusively in piano notes on Wednesday to tease the advert's premiere. The space includes dressing room, recording studio and living room sets from the ad, as well as props, recordings from Elton John's 17-11-70 album and the opportunity to have photos taken at the piano.

Another complained that the song had been used before, referencing the 2010 creation.

The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts.

This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time.

However, some fans are far from impressed claiming the advert is nothing more than a shameless plug for his final tour and his upcoming biopic Rocket Man as well as landing him a massive pay day.

Related:

Comments

Latest news

Rohingya Refugees Terrified of Being Forced Back to Myanmar
The two discussed the current situation on the ground in Rakhine, and the need for security and development. Muslim-majority nations Malaysia and Indonesia are believed to be behind the strong ASEAN statement.

When are McIlroy, Molinari, Fleetwood playing?
The two star men went some way to helping Europe win the Ryder Cup at a canter from the U.S. , and ten golfers from that contest are competing in the first round in Dubai.

Blues facing two-year transfer ban after breaking Federation Internationale de Football Association rules
The club was forced to confess that they actually acquired a first refusal option on the youngster from his mother in April 2011 . No further information can be provided.' Meanwhile Chelsea will consider loan offers for Gary Cahill, 32.

Sir Elton John takes centre stage in John Lewis Christmas advert
In a statement the singer said: "The John Lewis Christmas campaign has so many warm memories for me and my family". After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.

Sony announces official PlayStation 4 Black Friday 2018 deals
We expect of course Amazon and GameStop to also offer the Sony PS4 Black Friday bundle. More details are "coming soon" according to Sony .

Other news