The South Korean tech giant Samsung has been overtaken by the Chinese device maker Huawei in the smartphone market share.
Although the developing markets such as those in India showed substantial growth, it was not enough to compensate for the decline in developed markets like those in China, USA and Western Europe, which account for nearly half of global smartphone sales.
Market share leader Samsung posted shipment volume of 72.3 million in the quarter, down 13.3% from 83.4 million shipments in the third quarter of a year ago.
Samsung: 72.3 million units shipped; market share of 20.1%. The level of shipments went down in the country for the sixth consecutive quarter.
"This is the first time that the global smartphone market has declined for three consecutive quarters".
There are other endless reasons behind this slowdown due to high prices of phones, slowing down of the economy, and increasing trade tariffs. Apple's performance remains flat.
"Many markets have already hit a saturation point for new smartphone demand and are dependent on replacement demand, buying a more expensive device results in extending the length of replacement cycles, especially when your earnings are limited". Apple is the second largest smartphone brand in the world. While its share was down slightly from last quarter's 15.9%, overall the company should be pleased with shipping 52.0 million handsets and grabbing 14.6% of the overall market. Shipments of Huawei, on the other hand, expanded 32.5 percent to 51.8 million units and Xiaomi's 19.1 percent to 33 million units.
Samsung is more seriously losing market share-down from 22.1% to 20.3% year-on-year-with its shipments down around 13% year-on-year.
Rival Xiaomi also enjoyed double digit figure growth to stay ahead of Oppo in fourth place, while Vivo secured fifth. We'll see if global shipments can rebound in quarter four, which holds the ever-important holiday shopping season, and if IDC's prediction that this declining trend will reverse in 2019 comes true soon enough, so stay tuned.
And, IHS expects Apple to wrest second place back from Huawei in Q4 thanks to strong Christmas sales of the relatively cheaper iPhone XR. Both of these smartphones received positive reviews from the users globally.