Nike teams with Colin Kaepernick in ad campaign National Football League will hate

Nike debuts powerful Colin Kaepernick'Just Do It campaign

Sports apparel giant Nike is celebrating the 30th anniversary of its "Just do it" advertising campaign with fresh material, and at least one ad features former-NFL-player-turned-activist Colin Kaepernick.

Kaepernick was once best known for his quarterbacking skills for the San Francisco 49ers. He stirred national debate by taking a knee while the anthem was played before games during the 2016 season, to draw attention to police killings of African Americans and other issues.

ESPN reporter Darren Rovell flagged the news after Kaepernick sent out this picture across social media, along with the phrase "Believe in something, even if it means sacrificing everything".

Kaepernick is now a free agent, and has not been signed by any National Football League team. That debate led the National Football League to implement new rules that would punish similar protests, a move seemingly made to appease President Trump, but they were eventually rolled back.

Talks between Nike and Kaepernick's camp started a few months ago, and the sides negotiated a new, multi-year pact, according to a person familiar with the agreement.

The president has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country".

The 30-year-old is suing the NFL, claiming he has been frozen out of the league by team owners because of his activism. Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

Nike unleashed a potent new ad Monday featuring Colin Kaepernick on Monday.

Kaepernick received an enthusiastic welcome from fans at the U.S. Open's showcase tennis match between Serena and Venus Williams on Friday night when he was shown raising his fist on the big screen.

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