If you're going to pick up Spider-Man and a PS4 at the same time, I'd urge you to check out Digital Foundry's break down comparison between the PS4 and PS4 Pro versions of Spider-Man.
All your annoying friends with Playstations have probably already gushed about the game in some way to you or - if you're lucky enough to not know any annoying nerds - you probably didn't even realise or care a Spider-Man game was released. Ouch. According to a now-deleted YouTube video (via Kotaku) posted by Schultz, his girlfriend ended their relationship and has since hooked up with his brother. Unfortunately, things. did not go to plan.
Either way, Schultz situation has caught the attention of Insomniac Games' art director, Jacinda Chew who reached out to ask for a suggestion on what they could change the sign to in a future patch.
Sometimes Easter Eggs are amusing, sometimes they're thought-provoking, and sometimes they chronicle a really sad break-up in Marvel's Spider-Man.
Thankfully Schultz's marquee isn't the only Easter egg in the game, there are some great references to the comics and movies, as well as a button specifically for "finger guns".
In the side mission "Spider-Men", the fake Spider-Man said that he trains at Chikara Dojo, which is the dojo owned by Colleen Wing.