How to watch the keynote and iPhone X reveals

01 iphone china FILE

Apple as usual is hosting its annual iPhone event in September, and this time it sent out invites for a September 12 event set to be held at the Steve Jobs Theater.

Apple officially announced its 2018 iPhone line-up at a press event in Cupertino, Calif. Wednesday: The company is replacing last year's iPhone X with a new model dubbed the iPhone Xs, which comes with a bigger-sized Xs Max variant.

A new Apple Watch and revamped iPad Pro could also appear during the show, according to industry analysts.

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New models were referenced in several places in Apple's site code - including for offers on AppleCare. This is an inch bigger than the current iPhone 8 Plus.

The three models are expected to be the iPhone X, iPhone XS Max and iPhone XR. The rumoured iPhone XS and XS Max are said to be the headline devices ready for unveiling, however leaks have beat Apple to the punch, giving us our closest look to date.

The un-Apple-like move would see the iPad following in the footsteps of the MacBook, which ditched the firm's much-loved MagSafe chargers for USB-C ports in 2016.

The XS is supposedly the follow-up to last year's iPhone X and Apple's new flagship smartphone. Apple notes that the device needs to run iOS 10 or later for streaming the event.

Currently, it's not certain whether Apple will stylize the monikers as "Xs" or "XS", but we're sure that'll become clear in the coming hours.

But with President Donald Trump pushing for more tariffs on Chinese goods, Apple faces legitimate questions about whether it will need to bump up prices for some of its products - and whether that could turn some consumers away.

Munster also pointed to wearables as an area where Apple could expand, in particular with the Apple Watch and AirPods.

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