How Apple got us to pay so much for the iPhone

Apple Watch Series 1

Have we seen the last of the SE 2? Normally, when a new flagship comes out, Apple simply discounts the previous-year model, and it becomes the "cheap" iPhone option.

If you're looking for an affordable phone with up-to-date specs, the iPhone 8 is a solid option.

This week Apple announced the latest incarnations of its iPhone: the iPhone XS, the iPhone XS Max, and the iPhone XR. Schiller even went on to declare that the iPhone XS will hail "a new era of photography".

Meanwhile, there's also a bump-up in prices for the new Apple Watch. The chip is built with a six-core fusion with two performances cores that are 15% year faster, while the four efficiency cores are up to 50% more efficient, and a four-core GPU that is 50% faster.

According to CNBC's Todd Haselton, the 5.8-inch iPhone XS is "almost the best iPhone money can buy", and could be a good option for consumers who chose to pass up on buying the iPhone X when it was released past year.

Apple Watch Edition
Apple Watch Edition

This competitive move by the Californian tech company allows them to keep rank in the premium smartphone segment of the market, and announcing new releases in September means that they are poised for high sales in the coming holiday shopping season. The new iPhone XS is truly a powerhouse and can perform real-time AR and AI tasks easily. But it is still selling its old 4.7-inch iPhone 7 for USD449 and the iPhone 8 for USD599, both of which are slightly shorter and thinner than the new lineup. It's just as fast as the Xs model but has a single-lens camera.

"Everything we've been hearing, it's been an issue on the software side", Ryan Reith, IDC's vice president of research on mobile devices, told the publication, "There's a lot of software involved with the LCD screen, as it's the first [LCD display] with a notch and full screen". On the front, there is a 7MP selfie camera along with several Face ID sensors.

Good news for all selfie and photo lovers, Apple says that the new neural engine powered in its latest offering helps the new phones take better and sharper pictures.

Apple has introduced three new models of smartphones.

While the iPhone X came with iOS 11 out of the box, both the devices will be now running on the all-new iOS 12. The launch confirmed months of speculation and revealed new features for the devices. Apple also provided a sneak peek at AirPower, claiming that it would help spur wide adoption of wireless charging for more gadgets across the industry. Since the iPhone XS now supports dual SIM dual standby, it will show the particular SIM details for calls and messages.

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