Coca-Cola Preparing To Make Cannabis-Infused Drink For The Fist Time Ever

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Coca-Cola in an email declined to comment on a Bloomberg News report that it's in talks with Canadian marijuana producer Auroa Cannabis on developing drinks infused with cannabidiol, or CBD, the non-psychoactive chemical found in marijuana plants.

"Coca Cola confirmed it is "closely watching" CBD as an ingredient in wellness beverages", Bloomberg reported on Monday. "The space is quickly evolving". (KO) is exploring an entry into marijuana-infused beverages market, according to BNN Bloomberg. The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17.

Coca-Cola Co. spokesperson Kent Landers issued a statement on the reports confirming the company's monitoring of CBD.

Coke's possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow.

The beverage giant's desire to diversify its portfolio was demonstrated last month when it announced an agreement to buy Costa Ltd., the U.K.'s biggest coffee retailer, from Whitbread Plc. for US$5.1 billion. The drinks would aim to relieve pain with CBD rather than give the "high" associated with inhaling marijuana.

Those who like to relax and unwind with an ice cold Coca-Cola may have an entirely new way to do so in the near future.

According to the above-linked report, Coke is in talks with Aurora Cannabis, Canada's third-largest pot company. "There is so much happening in this area right now and we think it has incredible potential".

So, with fizzy drinks are becoming increasingly unpopular (no thanks to our pal, Jamie Oliver), Bloomberg reports that the the global franchise is looking to delve into the cannabis sector.

Canada officially legalised the use of recreational cannabis back in June and apparently the United Kingdom could follow suit within five years. Other major drink makers are also developing such products. The first-ever medical treatment derived from a marijuana plant will hit the USA market soon, after regulators in June gave an epilepsy treatment by GW Pharmaceuticals Plc the green light.



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