Calling teen vaping epidemic, officials weigh flavor ban

US government considers ban on flavored e-cigarettes over youth 'epidemic'

The agency is giving e-cigarette companies 60 days to come up with a plan for reducing use of their products among minors. "We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people".

"E-cigarette use among youth has hit epidemic proportions", the FDA said in a press release that also detailed "a large-scale, undercover nationwide blitz to crack down on the sale of e-cigarettes to minors at both brick-and-mortar and online retailers".

The head of the Food and Drug Administration says there has been an epidemic surge of e-cigarette use among teens. But they say that this move like this could backfire because, you know, adults who are - use e-cigarettes are using them to quit smoking tobacco cigarettes, which are really unsafe.

According to the Washington Post, the preliminary data is from the National Youth Tobacco Survey, and it shows a 75 percent increase in e-cigarette use among high school students in 2018 compared to 2017.

The plan focuses on reducing access and appeal of e-cigarette products. He also said the agency is "considering the immediate removal ... from the market" of e-cigarette flavorings that cater to underage users.

"I believe certain flavors are one of the principal drivers of the youth appeal of these products", Gottlieb said.

At that time, Gottlieb said, the agency didn't foresee the "epidemic'"of adolescent use that has become one of the plan's biggest challenges".

"To the uninitiated, it looks like they are responsible corporate citizens", said Cynthia Cabrera, executive director of the Smoke-Free Alternatives Trade Association, an e-cigarette industry group. "These Juuls are at 60 milligrams, so it's extremely high in nicotine, and it's causing them to become more addicted".

The steps announced Wednesday are just the initial elements of these new efforts, Gottlieb said. You know, the FDA's been going after e-cigarette use among young people for a while now, but it says it's taking that to a whole new level.

The US Food and Drug Administration has given JUUL Labs 2 months to prove they can keep their products away from minors, or else be pulled from the market, with the potential of criminal or civil charges.

"Let's be clear. This may require these brands to revise their sales and marketing practices, including online sales; to stop distributing their products to retailers who sell to kids; and to remove some or all of their flavored e-cig products from the market until they receive premarket authorization and otherwise meet applicable requirements", Gottlieb said.

Now, the FDA wants to crack down on flavored products. If the FDA is serious about addressing the youth e-cigarette epidemic, it would simply enforce the law and immediately begin review of e-cigarettes, especially those products that are already on the market.

"There is considerable public health consequences associated with e-cigarettes", Kirshenbaum said.

Gottlieb called the action "ancient" and said it changed into as soon as the finest coordinated enforcement effort in the agency's ancient past.

HHS Secretary Alex Azar on Hurricane Florence and the FDA considering a ban of all flavored e-cigarettes. Israel banned Juul cigarettes last month on the grounds that its high concentration of nicotine represented a "grave risk to public health".

Next week, the FDA will launch a campaign to warn young people about the danger of nicotine use. "Appropriate flavors play an important role in helping adult smokers switch", Burns said. Gottlieb would be on much firmer ethical ground if he took the opposite position: In trying to stop teenagers from vaping, we won't deny adult smokers access to products that could save their lives.

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