Apple launches the iPhone XS and iPhone XS Max

Image Source All Things How

Fall is a time for cozy sweaters, pumpkin spice lattes and new iPhones.

Apple unveiled three new versions of the iPhone today, with some new capabilities under the hood and some fun apps and games that will move the smartphone wars ahead another step.

Apple will nearly certainly share more details on Wednesday at its annual event in California.

The iPhone XS (pronounced "ten ess") and XS Max are the updated versions of last year's iPhone X, with faster processors and better GPUs.

While there has not been any confirmation as of yet, the outlet reports that some leaked reports indicated that the new batch of iPhones will include one with 6.5-inch display. We fully expect this phone to deliver solid performance on all counts. And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes.

The camera features have at least one 12-megapixel rear camera and a 7-megapixel front-facing camera that supports Face ID unlocking and Animojis, while the XR lacks a second rear camera and uses a software to take artistic portrait-style shots with background blur (called Bokeh).

The camera app itself also has a nifty new Smart HDR feature.

Unlike the flagship models, it comes in a handful of new colors including white, black, blue, coral, yellow, and (PRODUCT) RED. The device kills the 3D touch feature but added some haptic feedback, so the screen vibrates a bit in response to touch.

At the launch, Tim Cook confirmed the names of the new models - which had been leaked earlier in the day - as iPhone XS, XS Max and XR, as well as revealing release dates for global regions.

In the United Kingdom, the iPhone XS costs £999, £1,149 or £1,349, depending on the capacity, while the iPhone XS Max costs £1,099, £1,249 or £1,449.

It basically stuck with the same design from 2014's iPhone 6 models to last year's iPhone 8. Want a cheaper iPhone? The iPhone 8 starts at $599. The Xs starts at $999, and the Max costs $100 more.

iPhone XR starts at $750 and won't be available until October 26, 2018.

That is where the new iPhone XR comes in.

The new watch has also lost some of its thickness as it's now 10.7mm versus the series 3's 11.4mm. There's also several new animated wallpapers available - these are pre-recorded videos that just play back on the watch face.

On the right side we see the microphone being relocated between the button and the crown dial. The latest wearable also touts a built-in (and FDA-approved) EKG sensor to help diagnose heart diseases and other conditions. At the launch, Apple called it a "breakthrough".

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