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The iPhone X became the first mass-market smartphone to sell for $1,000, and now Apple is upping the ante again.

At the event, Apple is widely anticipated to introduce three new iPhone models like it did past year.

Apple's invite for the september 12 launch in the USA was in gold, hinting at the return of the hue that was absent in last year's iPhone X, which came only in white and black. The prediction is that there will be three models of iPhones apart from the Apple Watches and iPad Pros and so on. While markets like India might expect Apple to launch a new phone to rake in numbers, it is becoming increasingly clear that such a strategy does not fit into Apple's scheme of things anymore.

I am on the fence about the new iPhones, simply because the iPhone X is treating me just fine nearly a year later and I'm not entirely sold on the idea of going with the bigger iPhone XS Max.

According to leaks and investor report from former KGI Securities analyst Ming-Chi Kuo, the new iPhones will start at $699 in the US.

Stay tuned afterwards though as tech sites will have a huge amount of extra info to reveal as they get hands on with the new devices. Who knows, but what we do know is what we'd be most excited to see from the MacBook Air 2018, and we've broken it down to three wishes. In addition to the iPhone Xs, Xs Max and Xr, Apple is also expected to show off the Apple Watch Series 4, new AirPods, a new MacBook, and possibly new iPad Pro models as well. The iPhone Xc or Xr is also expected to feature an LCD screen, opposed to the OLED displays on the iPhone Xs and Xs Max.

Historically, Apple is not known for parity between pricing of its device in the U.S. and other markets. You can also stream it on Apple TV using Airplay. This year may be the same, though we haven't heard much about the smaller model.

Thomas Husson of Forrester Research is of the opinion that Apple masters the art and science of managing the lifecycle of its products.

A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention.

Most of the buzz is swirling around a rumoured iPhone.

. The iPhone XS Max may become the talk of the town if one were to go by rumors and speculations.

We would gladly take a Retina display, which an Amber Lake processor could certainly handle, but perhaps Apple should pump the brakes and stop at a simple 1080p display.

Face ID will likely be offered across all 3 models, though the cheaper iPhone is unlikely to have the pressure-sensitive "force touch" feature that lets users call up menus by long pressing on the screen.

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