Apple expected to unveil its next iPhone

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At the launch, Tim Cook confirmed the names of the new models - which had been leaked earlier in the day - as iPhone XS, XS Max and XR, as well as revealing release dates for global regions.

And alleged prototypes of the hardware, shown off by Marques Brownlee on his YouTube channel, have shown it coming with a single camera sensor rather than a dual-lens setup.

The new Apple iPhone Xs (L) and iPhone Xs Max (R) are displayed during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California. S4 is available September 21 with preorders starting Friday.

The iPhone XS, an update to last year's model, will stay at $1,000. $1099 is what you can expect to pay for the iPhone Xs Max in its 64GB incarnation, and there are also 256GB and 512GB models.

While it appears that Apple is cutting corners with the display, the iPhone XR is packing similar top notch hardware as the iPhone XS.

The new A12 bionic processor in the iPhone does image signal processing every time you snap a photo, and the iPhone combines those functions of the processor with the neural engine for a whopping 1 trillion operations per photo. It comes equipped with a 12MP wide-angle camera with an all-new sensor and 1.4 million pixels (the same as in the iPhone XS and XS Max).

Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display.

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design.

Apple also claimed its latest smartwatch offers 18 hours of battery life.

The biggest phone of the bunch, the iPhone XS Max is just a hair smaller than the footprint of last year's iPhone 8 Plus. The phones resist liquids like salt water and beer, and can allow for dual SIM cards for when you just need two phone numbers at once. Be careful: following in Apple tradition over the years, the X is actually a Roman numeral. There's also a new watch face which is customisable for different occasions. There will also be three versions available for the smartphone: a 64GB model, a 128GB model, and a 256GB model. You can start pre-ordering the new iPhone Xr on October 19th and it will ship on October 26th.

Another big feature in the new iPhone XS and XS MAX is improved bokeh.

The new Series 4 Apple Watch has several unusual new features in addition to the anticipated larger screen, including a heart rate monitor capable of taking an electrocardiogram (ECG) and another that detects falls.

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