A tricked-out iPhone XS Max costs more than a MacBook

Woman holding an umbrella and iPhone Xs in the rain

Apple launched the iPhone X previous year, and for the first time in more than a decade sales did not go as well as analysts had anticipated.

Here are some of the cool ways that the new iPhone XS and its counterparts take a step further into the future. Apple calls it the Liquid Retina display that measures 6.1-inches and renders at 1792 x 828-pixel resolution with 326ppi.

The iPhone XS comes with a 5.8-inch screen, as the iPhone X did.

Even if you're not springing for a new iPhone, customers will be able to download iOS 12 starting Monday September 17. iOS 12 features new Animojis, customized Memoji and a much-anticipated time management feature to help people use their devices less.

As before, the dual cameras include a wide-angle and a telephoto lens, with are both equipped with optical image stabilisation.

The front camera can also be used for Portrait Mode selfies.

With the XR's notable features and specifications out of the way, let's talk pricing.

The A12 Bionic chip has an 8-core design - allowing it to run more advanced machine learning.

Apple's "Gather Round" event kicked off today, and company executives revealed quite a few exciting new products.

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,100 (more than P59,000), topping the iPhone X, which at $1,000 seemed jaw-dropping at the time.

Additionally, iPhone XS and XS Max have increased water resistance, enduring up to the depth of 2 metres for up to 30 minutes. New iPhones shipping to Hong Kong, China and Macau will all have SIM trays that can hold two SIM cards each.

If we refer to Apple Singapore's pricing, the iPhone XS is priced from RM4,974 for the base model with 64GB and it goes up to RM7,086 for the 512GB version of the iPhone XS Max. Apple's new iPhones for 2018 were officially introduced before the world and as tech geeks and potential buyers were busy comparing features and specifications of the new models, others couldn't look beyond the prices.

When Apple introduced the iPhone X a year ago at a starting price of US$999, some analysts were skeptical that people would pay up so much. No OLED screen and it's made of aluminium instead of stainless steel, but the bells and whistles inside are pretty similar to its iPhone XS cousins.

The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X. The company also announced the next generation of its wearable, the Apple Watch Series 4.

They start at $599 with Global Positioning System, and $749 with Global Positioning System and cellular.

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