IHOP to offer 60 cent pancakes for one day only

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

IHOb is back to being IHOP.

The restaurant revealed Monday it was going back to IHOP, just in time to promote a pancake deal tied to IHOP's 60 birthday.

IHOP's identity crisis is over and to celebrate 60 years of business under the IHOP name, they're is selling short stacks for 60 cents. A full stack is $5.79.

IHOb has officially returned to calling itself IHOP - and admitted the change was all part of a publicity stunt. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the chain said.

The name change lit up social media.

The answer is yes, both burgers and pancakes will be left on IHOP's menu. IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data.

The IHOb name change was never meant to be permanent. The internet was outraged at the move, either because of IHOP betraying its initial objective as a pancake emporium or that it was just some kind of elaborate marketing scheme. They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.



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