YouTube Music and YouTube Premium expand to Canada and 11 European markets

YouTube Music and YouTube Premium come to UK and 17 other countries - news

Google hasn't really managed to gain the kind of traction that Spotify and Apple Music have found in the music-streaming realm.

Google is also launching YouTube Premium today which brings no ads, background playback, and offline downloading to all videos and content on YouTube, as well as provides access to YouTube Originals content.

We had a short time to play around with the YouTube Music app at a launch event in London and it feels like a typically well-designed Google app.

After an incredibly confusing initial launch, YouTube Music and YouTube Premium are officially available today to everyone in the United States, as well as 16 other countries.

Google Play Music will also still run, and this will again be included in both the subscription tiers.

A dedicated Hotlist screen has the hottest new videos, as you'd expect from YouTube, with today's fare including IAMDDB, George Ezra and Nao. It means that whether or not you remembered to sync your latest playlist for offline listening, you'll always end up with fresh music to listen to if you find yourself unable to stream over Wi-Fi or 4G.

Music is offered through an ad-supported free service with videos, albums, and concerts, or through Music Premium, which also removes ads and allows users to download. You can find songs by typing in lyrics, even ones that are slightly wrong and misspelled, and this works nearly eerily well.

You can also sign up for the YouTube Music Premium service, which normally costs $9.99 a month.

But YouTube said it has agreed new more equal terms with music companies. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan). Also launching Monday, "YouTube Originals" are a roster of new shows made in collaboration with popular YouTube personalities and celebrities that Google is hoping you'll find so compelling you'll shell out an extra £2/$2 per month.

Current Google Play Music subscribers in any of the 17 countries the service is available, will automatically get updated to YouTube Music Premium. It used to be called YouTube Red and was YouTube's ad-free experience.

In case you happened to miss all of our previous coverage of YouTube Music, just know that this is supposed to be Google's future of music.



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