Citing a report by New America, Google says that 64% of new and prospective college students were confused when looking into schools and checking out financial aid options.
The web giant has started surfacing useful information about colleges right in search results.
Google has introduced a new type of Knowledge Graph card in search results, which will appear when users search for U.S. colleges. When you search for a four-year USA college, it'll highlight information about the college's admission rate, cost, graduation rate, average cost after student aid is applied, and other data that could help you make a choice.
I personally had no clue what I was doing when it came to searching for colleges and applying for financial aid.
If you click the "More about cost, outcomes, and students" link, you're taken to a more in-depth page with incredible amounts of information on the college experience at that particular school.
According to Jacob Schonberg, Google's product manager for search, the new tool will let you type the name of any four-year college or university into the Google search box and then provide you with pertinent information about the school.
To give people an idea about the return on their college investment, Google will also show data about graduation rates and typical annual income 10 years after enrollment.
To simplify this, Knowledge Graph cards for 4-year colleges in the USA will now include information about admission, cost, majors, outcomes, student life, rankings, and notable alumni. It's primarily designed for mobile, but there are also some new features on desktop.
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