Puma has returned to basketball and Tuesday (AEST) announced that it has named rapper Jay-Z president of Puma basketball.
The move comes as PUMA Basketball has also signed top NBA draft prospects DeAndre Ayton of Arizona, Marvin Bagley III of Duke, and Zhaire Smith of Texas Tech, all of which are expected to be lottery picks, with Ayton projected to go number one overall. Puma last signed Vince Carter in 1998 to a 10-year deal, although the short-lived contract ended after just two seasons.
PUMA is ready to re-enter the basketball category, and they're doing so by honoring its first-ever signature athlete in the sport - Walt Clyde Frazier. An official announcement on Jay-Z's role with the brand will soon be revealed. "We've done many different deals with many different ambassadors".
"We've been working with Roc Nation for quite some time", Adam Petrick, the brand's global director of brand and marketing said in a statement to Complex.
Puma basketball is back in a big way. Much like Jay is no stranger to this realm, Puma has been around the National Basketball Association before. Several of the agency's clients in the NFL, MLB, WNBA and National Basketball Association have signed endorsement deals with the brand.
Jay-Z stays winning.
With Jay-Z leading the way, Puma is expected to be aggressive in looking to sign even more upcoming rookies in the 2018 National Basketball Association draft, along with several established National Basketball Association players who will have current endorsement deals expiring in October.
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