Burger King Apologizes After Offensive World Cup Advertisement

Dhiraj Singh  Bloomberg

Jumping on that bandwagon, Burger King in Russia chose to run a campaign on its social media accounts promising 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers to women if they get impregnated by players competing in the World Cup.

The Russian division of Burger King got a bit too carried away in attempt to celebrate the World Cup.

Russian Federation has a history of displaying adverts that rely on sexist stereotypes.

The prize was offered as a reward for bagging "the best football genes" and ensuring "the success of the Russian team for generations to come," according to Associated Press.

Even though this might be one of the most freaky commercials in the history of advertising, this isn't the first time that Burger King has published an advertisement like this.

The latest offensive marketing ploy has since been been deleted, and the fast-food chain has apologized to customers. "We are sorry about the clearly offensive promotion that the team in Russian Federation launched online", Burger King said on Wednesday, June 20 in a statement to The Associated Press.

Burger King executives said they would never do something like that again.

Women's rights activists have been increasingly speaking out against them.

It might even be worse than the advertisement featuring Kendall Jenner drinking a Pepsi at a Black Lives Matter protest. However, Pepsi took the majority of the criticism for her involvement.



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