While the new deal may help the old retailer out of a bind, it also will allow Walmart to enter the high-end fashion and accessories business.
Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories. This includes free two-day shipping on all orders that come in at $35 or more.
With just 48 stores in the Northeast, Lord & Taylor sees the partnership as means to revive sales at the flagging chain by attracting Walmart's more affluent shoppers in areas of the country where there are no Lord & Taylor stores, say industry experts. In addition to the categories offered by Lord & Taylor, Walmart.com's broader fashion experience will also feature watches, luggage and travel, seasonal shops and premium beauty. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".
The luxury department store chain, which formally announced a partnership with Walmart late a year ago, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data. Customers can shop fashion on Walmart.com by visiting Walmart.com/fashion. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Lord & Taylor is part of the Hudson's Bay Co. portfolio.
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