New YouTube section provides better credit to songwriters, labels and more

New YouTube section provides better credit to songwriters, labels and more

It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs.

On Wednesday, Google revealed on the YouTube for Artists Blog that it has added the new feature, called "Music in this video", to the video-sharing service.

"In today's digital world, achieving accurate and comprehensive song credits is more attainable than ever. The new feature, dubbed 'Music In This Video", will apply to both official music videos and - in what YouTube claims is a first for any platform - relevant user-generated content.

YouTube's move to offer expanded credits is already attracting rave reviews across the industry, including from Sony/ATV Music chairman and CEO Martin Bandier and PRS CEO Robert Ashcroft, as well as artists like Elton John.

"YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning".

YouTube explained that the data for the new feature has been come from a combination of metadata from labels, publishers and music licensing societies. YouTube now has the answers for over half a billion videos... and counting.

Reportedly, YouTube has used similar information along with the technology behind Content ID to create "music in this video".

And Luke Hood, AEI Group Director and founder of UKF, said: "It's great to see YouTube continuing to drive awareness of artists, songwriters and labels throughout the platform; significantly improving their discoverability to fans, subscribers and creators alike on their favourite videos". The ability to identify a contributor to a song production-and how they contributed-makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer. More than 500 million videos that contain music are covered, whether it's a DJ set, a gaming film or a wedding dance.

YouTube is, as previously reported, testing its long-awaited new music streaming platform, which is codenamed Remix and should have content in place from the three music majors, Universal Music, Sony Music and Warner Music, and various indies.



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