Apple Updates Data And Privacy Tools For European Customers

Apple privacy update

This is done to protect people of the European Union countries from organizations using their data irresponsibly and also states them responsible of what information is shared, where and how it's shared. If you request a copy of your data, Apple will give you the choice of which files to download, and the company promises to fulfill that request within seven days. What's more, companies must get explicit consent from every customer to track them through websites and apps-or respect their choice to opt out.

Fines for noncompliance with GDPE could potentially cost either 4 percent of a health system's gross global annual income or $23.4 million - whichever number is larger. Yet 17 of 24 authorities that responded to a Reuters survey said they lacked the necessary funding to fulfill their GDPR duties, although 11% said they would have them in the future. "By now, all employees, from the top down, should have an understanding of the importance of GDPR and the role they play in keeping this data safe", said Jon Fielding, Managing Director, EMEA Apricorn.

One of the biggest challenges companies face with GDPR is knowing what data collected before May 25 can still be stored.

These include "the right to know what data we collect about you, to correct that data, to delete it and even to take it somewhere else", Brill explains.

Apple is now allowing customers in the European Union to download all of the personal data the company holds. In line with the GDPR, institutions and other bodies must also ensure that they provide transparent and easily accessible information on how personal data is used, and foresee clear mechanisms for individuals to exercise their rights. "There is a lot more awareness amongst companies since our first survey past year, but we continue to see a huge amount of confusion amongst organisations as to what to prioritise in order to tackle the regulation", added Fielding.

"We see the i-Sight platform as a key addition to any organization's GDPR compliance efforts", says Brock Gourlay, i-Sight's Product Manager.

As a policy, Microsoft believes that "privacy is a fundamental human right", Brill goes on. It's about building trust with consumers at a time of data breaches and leaks.

To check your GDPR readiness, take Ogury's quiz.

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