Apple reportedly ships 600k HomePods during Q1 as Amazon faces increasing competition

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Both Amazon and Google together accounts for 70% share of the smart speaker shipments worldwide in Q1, however, their combined share fell from 84% in Q4 2017 and 94% during the first quarter of previous year.

Strategy Analytics is today out with its latest report covering the smart speaker market during the first quarter of 2018.

"This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are now absent", Watkins said.

According to the latest data from Strategy Analytics, 9.2 million smart speakers were in the first quarter of this year.

The squeeze isn't just the result of the growing popularity of Google's smart speakers, or indeed the arrival of Apple's HomePod speaker in February, but also because of a surge in interest among consumers in China, who're flocking to smart speakers made by local tech firms such as Xiaomi and Alibaba. Despite that growth, other manufacturers did even better and Amazon's market share declined from the 81.8% it had during Q1 of 2017 to the 43.6% it had during this year's first three months. Market leader Amazon is estimated to have shipped 4 million smart speakers during the quarter though its global market share has almost halved from the same period a year ago.

David Watkins, Director at Strategy Analytics commented that "Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter".

Arguably what's most interesting about today's data is Amazon's loss of marketshare.

The craze for Smart Speakers is heating up and more brands are jumping on the bandwagon to gain the upper hand. That doubled the 2 million devices it shipped during last year's first quarter.

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