Viral Meme = Chart Success For Fleetwood Mac

Viral Meme = Chart Success For Fleetwood Mac

The rock group's 1977 hit "Dreams" now ranks 14th on Billboard's Hot Rock Songs after a viral meme featuring the song catapulted it back into relevance.

Fleetwood Mac's classic track "Dreams" is back in the chart thanks to a viral meme.

The popular Twitter video makes it look like a marching band's dance team is emphatically grooving to "Dreams" by overlaying the song on top of the footage.

For the second week in a row, the band's former No. 1 Billboard Hot 100 track has shot back up the charts, with it now sitting at No. 16.

The tweet has racked up over 131,000 retweets, 311,000 likes and 3,000 comments since it was originally posted on March 22.

41 years after it was first released as a single from their landmark album Rumours, Fleetwood Mac's "Dreams" is back on the USA charts thanks to the runaway success of a Twitter meme. According to Nielsen, again via Billboard, its latest tracking for the week of March 23-29 showed the song was purchased and downloaded around 2,000 times (a 36 percent spike) and also saw around 1.9 million on-demand streams (a 24 percent spike).

Earlier this year, Fleetwood Mac icon Stevie Nicks shared her views on sexual harassment and equality within the music industry. Its streaming totals also translated into 7,000 "equivalent album units" - a jump of 12 percent - which helped Rumours go from No. 21 to No. 13 on the Top Rock Albums chart.



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