Snapchat To Redesign Its Mobile App

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After asking its disgruntled users to give the update a "chance", Snapchat CEO Evan Spiegel has given a little wiggle room to the idea of tweaking the new design. This is similar to how it used to be laid out before the controversial redesign. The company had previously defended the new design, but now it seems that concessions could be made. It will be interesting to see whether this tactic will be enough to have users accept the new change - as the situation is quite volatile. The details regarding the new design were first confirmed by Recode.

Snapchat has lesser daily active users than Instagram.

Although the new design appears like a return to the original version, there is one big difference between the two. This is essentially how it was before the redesign, though there is still some separation between content from Friends and others.

The report says that Snapchat is now testing a redesign for a "small group of users" that returns user-generated Stories to the far-right Discover page. The redesign reportedly caused a drop in traffic of up to 50% for many publishers who post content on the platform's Discover section, according to a report from The Motley Fool. Around 1.2 million users signed an online petition arguing the company to reverse its previous changes.

In a statement, Snap spokesperson said that the company is always working to respond to the wishes of its users and they will continue to test and add updates which they hope will users the best experience while using Snapchat.



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