Snapchat brings back ''reverse chronological order''

Kourtney Kardashian

It appears that Snapchat is now listening to its users' grievances, and is rolling back the redesign (at least for some users) and instead of showing Snapchat Stories in reverse chronological order once again.

Snapchat has reinstated its chronological Stories feed for some users.

And the more time you spend on a platform, the more money it can make from marketers keen to show you ads. Typically social media platforms implement these changes in an attempt to increase dwell time - and it works - but they tend to bury friends who don't post as frequently, or people you interact with less. We've reached out to Snap (the app's parent company) for comment.

When Snapchat first offered up its new look, its CEO Evan Spiegel wrote in, "We are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media". "The new update is letting users see stories in reverse chronological order in both of the new the designs; the one where there are just stories and tabs, as well as the other where there are separate stories and chat tabs", TechCrunch reported on Sunday.

Snapchat made switching to algorithmic sorting the part of its redesign because it had helped Instagram and Twitter boost growth. Snapchat saw growth improve after starting to roll out the algorithm-powered redesign in Q4 2017. This update has been met with joy and gratitude and this will likely to see their closest friends' posts no matter when or how infrequently they posted.

The photo-based social network is now displaying Stories in reverse chronological order for some users, replacing the controversial redesign's algorithmically sorted feed. Essentially, Snapchat might have to decide between preferencing it's most engaged and loyal users, or aiming to add more casual users.

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