While the only MoviePass plan now available is the "special offer" of four movies per month, other FAQ pages still contain verbiage about getting one movie per day. They now have more than 2 million subscribers, who were eager to enjoy the benefits. A recent survey indicated MoviePass users are seeing more movies than normally.
On the bright side, four movies a month is still cheaper than buying four individual tickets for yourself.
Earlier this month, MoviePass changed their terms and combined theater tickets with a 3-month free trial of iHeartRadio. That costs $29.85 for the three months, and will continue to be billed at that rate every quarter. The catch, however, is that this deal only allots users four movies for the entire month - a stark contrast from the "one movie per day" setup that was so highly touted a year ago.
In an interview with The Hollywood Reporter at CinemaCon, MoviePass CEO Mitch Lowe was asked if the company will ever offer the one movie a day option for $9.95 per month, and Lowe answered, "I don't know".
This is not the first change for the subscription plan, as MoviePass continues to try and increase its subscriber base.
Assuming MoviePass sticks with four tickets per month, it will find it has competition in Sinemia, a new service that gives subscribers two tickets a month for for $9.99 but, unlike MoviePass, it allows for seat reservations and 3D and Imax movies. At the same time, MoviePass is still a generally solid deal.
The MoviePass offer available to new subscribers since April 13 has been a three-month bundle with iHeartRadio that includes four movies a month in theaters, along with a three-month trial of iHeartRadio All Access.
Was the unlimited monthly movie plan going to be scrapped?
"As recently as a few months ago, Lowe told THRthere were no plans to water down the service", The Hollywood Reporter's Paul Bond and Pamela McClintock wrote. "If the per-day service does not return, it would represent a victory of sorts for the skeptics who predicted the business model was unsustainable".
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