H&M Announces Moschino Collaboration

Street style at Weekend 1 of the 2018 Coachella Valley Music and Arts Festival in Indio California on Friday April 14th

"For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past", Scott said of the collaboration. Both Scott and Hadid wore pieces from the collection, which will comprise both womenswear and menswear, during their joint announcement, proving once again that Coachella is basically just a weekend-long sponsored content spot.

H&M collaborations are the stuff of dreams for folks who adore those high-falutin' fashion houses but have literal chump change for throwing at new threads. "That's a title that's been bestowed on me; I think because I believe in the democratisation of fashion, and I've found many different ways to reach people". According to Vogue, prices will range from $25 to $300.

Gigi Hadid and Jeremy Scott.

A Moschino design at Milan Fashion Week Fall/Winter '18/19.

Jeremy Scott's world of colour is coming to an H&M near you. "Denim pieces are all twisted into something else".

The range will be called Moschino [tv] H&M, which is weird but okay. Puffers and jackets are reconfigured into cropped things or double-long things.

The collection for H&M will also revive certain archival pieces, from Scott's own collections (like a tiny bag he described as hardly big enough to fit a lighter) as well as from those of the label's founder Franco Moschino (he mentioned one CD print, describing it as "perfect"). "There's a sportswear-with-evening kind of feeling, like a hockey jersey with a train". Ann-Sofie Johansson, H&M's creative advisor, said that it would be "the ideal collaboration for fashion right now" mixing "pop, street culture, logos and also glamour." . Also, Gigi's boots. No word on whether they're officially part of the collab but given they feature in H&M's official post promo for the line, I reckon there's a strong chance. I carried those sensibilities to Moschino, with items like phone cases or small leather goods that are more affordable.



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