Flipkart eyes 40% share of Indian mobile phone sales by 2020

Flipkart eyes 40% share of Indian mobile phone sales by 2020

The partnership will be officially launched with the launch of the Asus ZenFone Max Pro powered by Snapdragon 636 processor on April 23, 2018.

(G.N.S) DT.17 Asus ZenFone Max Pro will make its debut in India soon.

We don't have much information about the upcoming Asus smartphone Zenfone Max Pro M1.

In what could be the most insignificant and weird event to have been witnessed, the two companies only revealed that the Zenfone Max Pro will be launched on April 23rd in India, as part of a global launch.

Once launched, the Zenfone Max Pro will be pitched against the popular Xiaomi Redmi Note 5 Pro, which also houses the same CPU.

Additionally, digital news platform Recode said on Monday that eBay, which has a stake in Flipkart, had also not agreed to a deal with Walmart because of its commercial agreements with the Indian platform. The partnership with ASUS thus meant that the only BIG thing happened for Flipkart, clearly, a case where the company's event management team weren't up to the level as the ones working on creating the "Big on Flipkart" hype on social media.

Flipkart will be the primary sales channel for ASUS ZenFones as part of the deal.

The ZenFone Max Pro will go on sale in India on April 23 at 12.30 pm, and, will be sold exclusively through Flipkart.

Asus and Flipkart had earlier partnered in 2014 for selling the first-generation ZenFone. Under its "Mobile 40 by 20" vision, Flipkart aims to capture 40 per cent of overall market share by 2020. In the process, it "wants to add the next 100 million smartphone users by 2020 to the current 330 million base".

"Flipkart has driven the adoption of smartphones in India and grown the market through innovations and a deep sense of knowing what consumers want".

The partnership with Flipkart is one of the major steps in a series of other strategic efforts by ASUS to deepen its commitment to the Indian market and consumers to further fuel the company's growth, and strengthen its position in the market.

"With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market", he added.



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