Instacart serves Walmart, Amazon, Costco and more.
The largest US retailer is leveraging its stores to roll out online grocery deliveries from 800 Walmart stores by the end of the year.
After a successful test of using Uber drivers to make grocery deliveries in a handful of cities including Dallas, Walmart is intensifying the battle to gain share of online grocery spending by taking its service to 100 metro markets. Those stores will be the first to introduce the program, Tom Ward, the vice president of Walmart's digital operations in the USA, said on a call with members of the media.
So far, Walmart offers curbside grocery pickup at 1,200 stores and plans to accelerate the rollout to 2,200 by year-end. That service uses personal shoppers to select items and then take them to shoppers' cars parked at the curb.
Target acquired Shipt, a grocery delivery service, for $550 million late previous year and is offering same-day delivery on groceries, essentials and other products in some cities with plans for more. Target Corp., meanwhile, agreed to acquire delivery startup Shipt previous year to expand its capabilities. "We'll leverage our footprint where it makes the most sense to reach as many people with the services as we can". Orders placed by 1 p.m. will be delivered the same day. It's now using 18,000 personal shoppers. Ward said more workers are moving into that position on a weekly basis, as more Walmart stores are outfitted to fulfill orders via its website. Amazon recently offered home delivery via Whole Foods in six cities, along with Amazon Fresh and other delivery options.
"We're going to continue to look for ways to utilize our stores and our e-commerce teams together and our businesses together because we believe long-term that's where we win as a company, is getting those two things in sync", Chief Financial Officer Brett Biggs told investors during a presentation at the Raymond James Institutional Investors conference last week.
The service is now available in six markets: Dallas, Denver, Orlando, FL, Phoenix, San Jose, CA, and Tampa, FL.
For shoppers who are new to the program when it rolls out later this year, Walmart is offering $10 off a first order of $50 or more, and free delivery if a basket also meets that threshold.
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