Vu calls Xiaomi low-end brand; Claims Sony, Sharp are real competitors

The smallest of the lot is the 43-inch VU 43SU128 which is priced at Rs. 36,999.

The 43-inch model comes with a Full HD display with 178-degree viewing angle and a contrast ratio of 3000:1, while the 32-inch model bears an HD resolution. While the 32-inch Mi TV 4A has been launched at a price of Rs 13,999 the bigger 43-inch version of the Mi TV 4A will cost buyers in India Rs 22,999. The models have been competitively priced to compete with Mi TV 4 series that was launched in India recently.

The mid-range offering in this range is the 49-inch VU 49SU131 which costs Rs. 46,999.

Connectivity options: Vu Android 4K UHD LED TV vs Xiaomi Mi LED Smart TV 4 In terms of connectivity options, the smart TV from Vu offers WiFi, Bluetooth, 3 x HDMI, 2 x USB and Ethernet Port. For the Mi TV 4, the purchase is available only on pre-paid orders.

These are some bold words coming from the CEO of a home-grown TV manufacturer, while the industry leaders have taken decades to establish their well-deserved reputations. And all the three models feature a 4K panel, which is a surprise, especially considering the price of the 43-inch model. The only difference is in terms of its operating system.

Vu ActiVoice TVs feature Android Nougat and natively run on Android without any custom user interfaces (UIs) layered on top like Patchwall on Xiaomi TVs. They also offer DTS TruSurround and Dolby Digital audio support with two 10w speakers.

Vu has touted these televisions to come with a clean bloat-free Android experience which will come with chromecast feature.

Technical specifications in all the Smart TVs include a quad-core processor, 2.5GB of RAM and 16GB of onboard storage to store files on the TV. According to her, Vu's level of hardware quality, its "official" Android ecosystem, and voice search integration has elevated the company to the same level as established worldwide TV manufacturers such as Sony and Sharp. Apart from that, they all feature three HDMI ports, two USB ports, one S/PDIF port, 3.5mm headphone connector port, one AV component port and one RF input. In the box, together with the device Vu also offers a voice-controlled remote control that can be used to operate the devices. According to her, most other Android TVs are "dumb TVs" primarily because they don't have Netflix and can not download apps from the Google Play Store [Editor's note: this is factually incorrect]. To recall, Xiaomi had announced the sale date at launch last week, and had also specified that the second sale will be on Friday, March 16.