NBA, YouTube TV Announce Partnership To Air 2018 Finals

Oct 11 2017 Charlotte NC USA A general view of the NBA logo on the stanchion prior to the game between the Charlotte Hornets and the Boston Celtics at Spectrum Center. Mandatory Credit Jeremy Brevard-USA TODAY Sports

You will notice an updated logo which will feature "Presented by YouTube TV" attached to the NBA Finals presentation logo on television, on the court and in the arena as well as all of the NBA's digital and social media outlets.

As was the case with the World Series, YouTube TV subscribers will be able to watch the NBA Finals on ABC, which the service carries in almost 100 local markets.

"Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals", said Angela Courtin, global head of YouTube TV & Originals Marketing.

The move comes after Google has inked several sports partnerships for YouTube TV in recent months, showing that it believes tying the "virtual" pay-TV brand to live sports has been an effective customer-acquisition tool.

This marks the second high-end sports championship YouTube TV has aligned itself with, coming on the heels of its presenting sponsorship of the 2017 World Series. (Skinny bundles are getting fatter!) YouTube TV is available in more than 85% of American households. YouTube TV is a natural extension. YouTube TV, the company's cable-free live TV service, launched in April 2017 and is moving fast.

In addition to striking a deal with the NBA for its finals, YouTube TV has struck the same deal with the Women's National Basketball Association (WNBA) and the NBA G League, which is the NBA's official minor league.

This new partnership comes just a few weeks after YouTube TV added the NBA Network making it ideal timing to promote the service to NBA fans.

"The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies", said Wendell Scott, senior VP, multimedia sales, ESPN.

The NBA was the first professional sports league to partner with YouTube, over 10 years ago. To date, the NBA's YouTube channel has generated more than 4.6 billion views.



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