Maruti Suzuki India has announced that its entry-level Alto hatchback has surpassed cumulative sales of 35 lakh units. That's five zeroes after 35.
While the company's mis size sedan Ciaz fell by 16.8 per cent at 4897 units in the February 2018 compared to 5885 units in the same month a year ago. The Alto is now retailed in two engine options: one is the 800 cc version and the other is the K10 along with a CNG fuel variant. Not as successful as the standard models, it has become a rarity now, and is cherished by enthusiasts. According to the company, about 18 per cent of Alto K10 sales come from the AMT variant and that speaks volumes about the demand for automatics in the country.
Commenting on the success of Alto, Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki said, "Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000". The Alto has been adding 5 lakh new customers to the family every year since 2006. In 2008, we clocked 10 lakh units.
"Maruti Suzuki has systematically upgraded the Alto to meet the ever evolving customer aspirations and strengthen the brand Alto".
The Alto has successfully led the segment for 14 years, and is a popular choice among young buyers, with more than 44 per cent of sales coming from under-35-year-old buyers, mentions the company. In order to keep up with the sales and top auto selling spot, Maruti Suzuki has consistently introduced new design along with technology upgrades in the Alto. The Maruti 800 ruled the roost at the time and even cars like the Hyundai Santro, Tata Indica and the erstwhile Maruti Zen outsold the Alto by a considerable margin.
The growth is the result of the newly launched next gen Swift and high sales momentum of Baleno and Dzire. The next year, helped by a price reduction and focused marketing programme, the Alto went on to displace the 800 as India's best-selling vehicle, a position it has held since. Maruti Suzuki offers driver airbag as an option from base variant onwards for Alto customers.
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