Google's crypto ban comes as a shock

Ads are great, Google says, except for the 3.2 billion bad ones

An example of this is their Adsense policy introduced in late 2016 to take action on ads on misrepresentative content. Google have had long-standing policies prohibiting AdSense publishers from running ads on sites with dishonest content.

Google ensures the integrity of their ads ecosystem, and ensuring that people who interact with their ads have a safe and positive experience is something they remain committed to.

Bad actors have moved into the crytocurrency space to defraud internet users, and Google said it took down 3.2 billion ads that violated its advertising policies in 2017, almost double the number of ads it removed in 2016. That's an average of 100 per second, and an increase from 1.7 billion removals of bad ads in 2016.

The Google ads team emphasized that advertisers need to value "respecting the user experience more than the ads".

Google also managed to block more than 12,000 websites for "scraping", or duplicating and copying content from other sites, last year. It equally removed 66 million "trick-to-click" adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Banished 320,000 publishers from the AdWords network for violating ad policies. They also blocked almost 90,000 websites and 700,000 mobile apps for policy violations.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today - a forum where anyone with a good idea and good content can reach an audience and make a living.

Which means a whole new raft of Google regulation/internal regulators.

In a what looks like a pre-emptive strike Google says it will add policies addressing ads in unregulated, overly complex, or speculative financial products like binary options, crypto-currencies, foreign exchange markets and contracts for difference (CFDs), an exotic financial bet. "As consumer trends evolve, as our methods to protect the open web get better, so do online scams".

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