Disney Creates New Business Unit Focused On OTT Offerings

Disney Reorganizes Consumer Products, Streaming Businesses

The Walt Disney Company has announced a reorganization of the company, creating a direct-to-consumer division that will include all of the company's streaming ventures and be overseen by Kevin Mayer, the company's chief strategy officer, Variety reports.

"Kevin is a proven leader who has played a critical role in bringing together the collection of creative and technological assets that will allow Disney to offer unparalleled entertainment experiences in a direct-to-consumer future", Disney Chairman/CEO Robert Iger said.

The new meeting ground for video programming distributors!

As part of the reorganization, Disney also combined its theme park and consumer products divisions into a single unit, while maintaining the Media Networks and Studio Entertainment divisions. It will be the home of the quickly growing streaming services (Disney-branded OTT product and ESPN Plus, as well as the company's stake in Hulu). The media networks and studio entertainment units remain the same. Mayer has headed Disney's corporate strategy team since 2005, supervising the company's acquisitions of Pixar, Marvel, Lucasfilm and, most recently, 20 Century Fox.

The company has now created a direct-to-consumer and global segment, and merged consumer products with its parks segment. Management of global advertising sales for Disney's media properties-including ESPN, ABC, Freeform and the Disney Channels-will move from Media Networks to the new segment.

The reorganization also created a direct-to-consumer and worldwide division, a media networks division and a studio entertainment segment.

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