Amazon is acquiring doorbell videocamera startup Ring

Amazon's $1B Ring founded by 'Shark Tank' reject

And of course, this move just poured gasoline on the fiery fight among companies like Amazon, Google, and Apple to turn "dumb" homes into "smart" homes.

Similar to Whole Foods, which is selling 365 branded products on Amazon's Prime delivery service, Ring would probably operate under its own branding, and lend its core features to Amazon products. "We look forward to being a part of the Amazon team as we work toward our vision for safer neighbourhoods".

Amazon has acquired Ring, adding the video doorbell company to its growing portfolio of IoT, connected home, and smart security businesses.

Amazon could integrate Ring into its Key service for those who want a clearer picture of who's entering their home in real time or those who want to monitor regular package deliveries.

Amazon has quietly been acquiring new technology as a way to bolster its capabilities in a smart home.

First and foremost, the product will likely integrate into Amazon's in-home delivery service announced previous year.

The purchase for Amazon follows a purchase of another home security company, Blink. The retail giant had invested in the startup previously through its Alexa Fund, created to help companies build out skills and products for its smart assistant. The company has been looking to work exclusively by itself as it looks to ditch its delivery partners, UPS and FedEx.

Amazon already makes one home security product-the Amazon Cloud Cam-but it's unclear how popular the camera is.

Amazon trucks at a company depot in 2013. The company's success comes five years after its founder, serial entrepreneur Jamie Siminoff, was rejected on the TV show "Shark Tank". Amazon recently introduced a service that would allow their delivery people to leave packages inside the customers' doors.

CNBC also reported that Amazon has previously invested in Ring through the Alexa Fund, its investment arm exclusively investing in Alexa-powered devices. The company, based in Santa Monica, California also sells related products such as security systems and smoke detectors.



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