But the greed for money is such that no one can really escape it.
The jewellery giant Nirav Modi was accused of using fraudulent practices to procure overseas credit from other Indian Lenders by Punjab National Bank. Following the news, the Enforcement Directorate conducted multiple searches in various locations of internationally popular jewellery designer Nirav Modi.
When Priyanka Chopra came on board as their global brand ambassador, she had released an official statement about the association in January 2017. The duo, however, is not the only celebrities to endorse the brand. Priyanka Chopra and Aditya Malhotra are both reported to be looking for legal options to terminate their respective contracts with the brand.
Earlier, there were speculations that actress has reportedly sued the brand for non-payment of dues. Lisa Haydon was the face of Nirav Modi brand before PeeCee. With Punjab National Bank (PNB) unveiling an 11,400 crore fraud at a single Mumbai branch and naming diamond firms, including Diamonds R U, Solar Exports, and Stellar Diamonds, it looks like Priyanka is upset with the owner of these firms. However, he returned to Mumbai to learn the diamond trade from his uncle Mehul Choksi, who is the Chairman of Gitanjali Group. Numerous Hollywood stars like Taraji P Henson, Karlie Kloss, Kate Upton, Stella Maxwell and Olivia Munn have sported Nirav Modi creations at various high-profile occasions. While he has said that she is in Switzerland right now, there is no confirmation about when and if he left the country.