'Peter Rabbit' team apologizes for making light of allergies

Peter Rabbit cartoon with the words

The scene in question shows a character with an allergy to blackberries being hit with the fruit by a group of rabbits.

The film was released in the U.S. last week and according to America's Kids With Food Allergies Foundation (KFA), it includes a scene where a character is intentionally attacked with his allergen, which leads to anaphylaxis.

"Given that this movie is aimed at children, to see a character being intentionally attacked with the allergen that they're allergic to has been really disturbing worldwide, not only for the allergy community but also for parents", Globalaai founder Dr Pooja Newman said.

He inhales one of the berries, and then has to stab himself with an epipen to stave off an anaphylactic episode.

Sony Pictures said in a joint statement with the filmmakers that "food allergies are a serious issue" and the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish, slapstick way".

In conclusion, the organization offered to educate Sony and the cast about food allergy "realities" and the "gravity of the disease".

The film was released in United States cinemas this weekend and is an adaptation of Beatrix Potter's book Peter Rabbit.

The studio and filmmakers say they regret not being more aware and sensitive to the issue.

"This isn't the first time that Sony Pictures Animation has used food allergies as a punchline in the plot of a kids" movie", the letter said.

"During a reaction, patients require the life-saving drug epinephrine and must go to the nearest hospital for follow-up treatment", it said.

"The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter".

The post encouraged parents to discuss the scene with their kids prior to taking them to the movie and said "making light" of allergic reactions could be at the cost of another person's life.

Related:

Comments

Latest news

President Buhari Welcomes Release of University Lecturers, 10 Police Officers' Wives
It however asked that: "Consequently, communities must remain vigilant and report odd persons or unusual movements and escapees". IT said the 13 freed people were handed over to its officials by the insurgents and were later taken to Nigerian officials.

Xiaomi Mi TV 4 teased, could be launched alongside Redmi Note 5
If you are wondering about the pricing, the Redmi Note 5 will probably cost around CNY 1,499 (approximately Rs. 15,400). At the front, the smartphone is said to house an 8MP selfie snapper with 1080p video recoding support.

Analyst Stock Ratings: Terreno Realty Corporation (TRNO), Pool Corporation (POOL)
The company has a market capitalization of $1,846.57, a price-to-earnings ratio of 42.68, a PEG ratio of 2.68 and a beta of 0.73. Finally, Riverhead Capital Management LLC increased its position in shares of Agree Realty by 114.8% during the second quarter.

Asus ZenFone 5 Lite With Four Cameras Leaked Ahead of MWC 2018
Asus has a tradition of launching at least three phones at a time, so the leaks surrounding the Zenfone 5 Lite may be legit. We already know that it will be quad camera smartphone just like the Honor 9i which was launched in India previous year.

Q1 2018 Earnings Estimate for Eaton Co., PLC Issued By Oppenheimer (ETN)
Delaware Enhanced Global Dividend and Income Fund (NYSE:DEX) has risen 22.39% since February 11, 2017 and is uptrending. Zacks Investment Research cut Eaton from a "hold" rating to a "sell" rating in a research note on Tuesday, January 9th.

Other news