South Africa party storms H&M stores over monkey shirt ad

An H&M clothing store is closed after members the Economic Freedom Fighters opposition party stormed the store in protest of an alleged racist slogan printed on a hoodie

Members of the Economic Freedom Fighters (EFF), a South African revolutionary socialist political party, targeted six H&M stores in the Gauteng province.

"There were few incidents that were reported in the East Rand".

H&M clothing stores in South Africa have been trashed today in response to the "monkey in the jungle" hoodie controversy.

The police's Lungelo Dlamini says they are now monitoring the situation in various malls.

The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter.

"We're not going to leave".

Disoloane also issued an ultimatum to the shop management, demanding that they force H&M to close. "We are going to be here, but the security has told us everything is fine", he said.

"This shop must close. If they want peace they must close this shop", he said.

People protest in front of H&M store in Cape Town South Africa on Saturday

He proudly tweeted out pictures of the damage done to H&M stores.

The global retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago and immediately found itself at the centre of a public backlash when it failed to feature any black models in its advertising.

The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be "ashamed".

H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement.

"One of the reasons why we, as the Western Cape are supporting our national leadership in terms of this call, is that it is clear that the Western Cape is rife with racism".

"Apology se gat", he said. One person reported seeing EFF supporters looting the store before police arrived, evacuated the store and closed it, with some protesters still inside.

General manager of the Menlyn Park shopping centre Olive Ndebele confirmed the skirmishes.



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