How Much Are Super Bowl Tickets?

Fred Gaudelli Al Michaels TCA NBC Sport

Now that four entertaining Wild Card games are complete (well, Jacksonville and Buffalo not so much), Vegas has released new Super Bowl LII odds, and two things jump out immediately. Atlanta Falcons (15/4) and Philadelphia Eagles (4/1) all have a decent shot at reaching the Super Bowl.

USA television network NBC, broadcaster of this year's Super Bowl, will show any players who kneel during the pre-game national anthem to protest racial inequality, the game's executive producer said on Tuesday.

Gaudelli said the broadcast team of Al Michaels and Cris Collinsworth will also identify each player who kneels while giving the history behind the protests "and then get on with the game". Linda Yaccarino, chair of advertising sales and client partnerships for NBCUniversal, said in November that advertisers have threatened to pull commercials if NBC gives any attention to players who are taking a knee for racial equity.

NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming.

Only days after having to delete a tweet where the network endorsed Oprah Winfrey for president after her star turn at the NBC-televised Golden Globes, the honchos have announced that they won't be turning the cameras off of any of the oppressed multimillionaires who choose to take a knee during the anthem in Minneapolis next month.

Fox, which aired the Super Bowl previous year, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each.

We've never seen home field advantage on a stage like this.

The audience level for the Super Bowl has always towered over the rest of television, delivering 106 million viewers or more since 2010.

Just as interesting is how little confidence Vegas and bettors have on the overall #1 seed in the NFC. "You will see more longer-form - longer than 30 seconds - in this game than you probably have in any other Super Bowl".

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