Following competitors, United to launch premium economy

United Airlines

According to insider sources the new premium economy class by United Airlines will join rivals that have rolled out the more spacious seats on worldwide flights. "Available on select worldwide flights, United Premium Plus will give you more space, comfort and amenities", the memo, which was published on BoardingArea yesterday, said.

The Premium Plus experience will include wider seats with more recline and legroom, with United also promising "upgraded dining on china dinnerware, free alcoholic beverages, a Saks Fifth Avenue blanket and pillow, an amenity kit and more".

United which is playing catch up to stay competitive, touts "more space, comfort and amenities" for the product.

United Airlines chief executive Oscar Munoz has said the company will introduce a premium economy product this year on worldwide routes.

In addition to basic economy, United is scrambling to outfit its planes with seats for its new business class, called Polaris. More details are expected to be announced on Tuesday when the airline delivers its earnings presentation.

Delta and American airlines already offer premium economy class on their worldwide flights.

To be rolled-out on "select global flights" later in the year, the routes are still to be confirmed.



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